I had the creative pleasure of working with the pros from The Draw Shop to develop 12 custom videos for our Copyblogger Content Marketing Glossary.
It was an incredibly fulfilling experience!
The team was fantastic to work with throughout the whole project. The animation creators were consummate professionals who met their deadlines and delivered the highest-quality work every step of the way.
Not only that but The Draw Shop managed to create images for abstract, difficult-to-illustrate concepts — I’m still not sure how they pulled that off!
Our readers and website visitors have loved the end results because they make important content marketing terms not just easy to understand but fun to learn about, too.
Easy and fun: that’s The Draw Shop in a nutshell!
Executive Vice President of Educational Content
It took Jonathan Rosenberg and me a decade of experimentation and reflection to come up with the rules we captured in How Google Works. With this video, you can learn the key points in about three minutes. I guess things really are speeding up in the Internet Century!
Eric SchmidtGoogle, Executive Chairman
First morning results:
Just wanted to let you all know that as of this morning, the first video has been:
Started 5,418 times via a Twitter video card, and viewed at least 75% of the way through 2,181 times.
We have been putting some money behind promoting this video on Twitter, but even then we’re super impressed with the reception.
Thanks guys…already had some great feedback. Can’t wait for videos 2 & 3!
On behalf of the Executive Director of UNFPA and myself, we would like to thank you and The Draw Shop team for your invaluable contribution to the Campaign to End Fistula and the global launch of the first International Day to End Obstetric Fistula at the United Nations Headquarters in New York on 23 May. Your hard work and commitment to creating such a compelling animation about the life-shattering effect of obstetric fistula as on women and girls around the world will undoubtedly help broaden the message about this severely neglected childbirth injury for years to come.
Kate GilmoreDeputy Executive Director, United Nations Population Fund
I’m humbled and so appreciative for all of the hard work and commitment that has gone into this effort. You all did a superb job!!!
Jared CohenFounder, Google Ideas & One of TIME Magazine's 2013 Most Influential People in the World
Kurbo is the first mobile/online weight loss program for kids and teens and education is an important component of our program. We needed the content to be delivered in a way that would engage kids, teens and adults and “not feel like school”. The Draw Shop team was able to provide us with exactly what we wanted. Kids and parents continue to report back that they enjoy watching the videos and that they are learning the tools to help them make healthy choices and live healthier lives.
Thea Runyan, MPHKURBO HEALTH, Co-Founder, Coaching and Content
I just wanted to write and let you know what a fun, efficient, easy and professional experience I had with The Draw Shop’s entire team. It is such a joy to work with a team who is organized, delivers on time, and clearly has pride in their work. We provided very rough content that was pretty dry and serious and your team came up with a succinct way to “tell the story” in an interesting way – I was impressed. The quality of the drawings and the creativity in coming up with images was beyond my expectations. You went above and beyond when it came to your level of service – meeting our rushed timelines, being patient with us as we made last minute edits and always doing it with a smile – you made the process so easy and I did not have to spend too much time on it, which was great. After our experience working with you, we are excited about developing additional videos with you!
I noticed that The Draw Shop’s video is nearing 200,000 views. WOW! Thanks again for all you did to make that happen.
Andy AndrewsNew York Times Best Selling Author
I am very grateful to the team at The Draw Shop. They produced a whiteboard animation for a conference we held and the related website, in the speediest fashion. Communication with everyone was very smooth and production was happening around the clock. In just a few weeks, we created a clip that suited our purposes PERFECTLY.
Nir Eyal, DPhilHarvard Medical School
Thanks Draw Shop! You have some seriously incredible skills. These sketches are beyond amazing!
Jenny McCarthyCo-host of ABC's The View, Playboy Playmate of the Year, Best Selling Author
I wanted to follow-up with you with regards to The Draw Shop piece that you did for me at Cypress HomeCare Solutions “Is Home Care the right solution for you?”
I have presented this white board piece now twice. First time was in Kansas City at the Home Care Association of America (October 14) where I taught an educational session on Marketing and presented to about 150 people in the room. They gave me a standing ovation. The second time I presented this piece was last week in Las Vegas (November 19) at the Private Duty Insider Conference – I was the keynote speaker at the Pre-Conference meeting where there were approximately 550 people in the room and they did the same. STANDING OVATION!
My trade has long been looking for something that could explain in “simple terms” the work that we do and how we are different from Home Health.
I want to thank you for delivering this incredible piece and as I shared with you I have a lot of leads I will be forwarding your way that would like a similar piece put together.
Bob RothManaging Partner, Cypress Home Care Solutions
A perfect 10 to the Draw Shop Team! We have been searching for the right medium to explain why 41 West is the luxury builder of choice in Naples. The illustration video brings to life our trademarked system, “The 5 Simple Steps”. Everyone who watches it, loves it, and gets our message. Best of all, everyone can share it at www.41West.com. I was referred by a friend who is your client, and I will do the same!
B. J. BaroneCEO, 41 West
“I want one!”
Not only was that my immediate reaction upon seeing my first Draw Shop video, it is the typical reaction we get when we share ours. Could there be a greater compliment?!
Not only does their process result in a video that helps your prospects better understand your business, it facilitates a better understanding of your business for yourself. Powerful!
Kevin TrokeyPartner, Q4Intelligence
Want to tell you how much we appreciate the wonderful work you guys did for us on this video. We love it!
And the immediate response has been really nice. We decided to just share it on FB this weekend, via personal pages only (we have not even posted it on our FB page, and we asked all our sister organizations not to post it anywhere until Monday) and just see where it went. I only posted it on my personal page, your page and Rob Schneider’s page. Then my personal twitter later in the day.
So the truly viral response is that we are about to hit 5000 views in less than 24 hours. So people are responding to it on an individual level.
Thank you again for taking on such a controversial issue and doing it so beautifully.
Ginger TaylorManaging Director, The Canary Party
The Draw Shop were fantastic to work with. Initially I was a little hesitant about working with a company on the other side of the world. And a firm I had never worked with before. The Draw Shop could not have made the entire process easier.
What seemed like a complicated project (we had never done an animation before) – was made so simple with the help from the Draw Shop team.
The process was quick, effortless and really fun! Our end product is fabulous. We just love our animation and the cost was incredibly reasonable for all the work involved.
Thank you Erik, Maegan and John-Luke for all your hard work and assistance.
Amy BongiornoOwner, The Bongiorno Group
I was impressed with The Draw Shop from our initial conversation throughout the project. The process was made clear and moved along exactly as expected. Because I was representing a “committee” of others, it was easy for me to share info with my group and then communicate with The Draw Shop team. They listened to our input and provided exactly what we wanted, with very few changes or revisions needed. Although my project was about snark, I have nothing snarky to say about these guys!
Melissa LibbyOwner, Melissa Libby & Associates
The Draw Shop is such a breath of fresh air. Working with them immediately releases the stress of working with animators. Not only do they “get it” and don’t need you to hold their hand every step of the way. But they work fast and are super professional.
Working with animators in the past was always a nightmare. The work was wrong. It took forever. And on and on.
The Draw Shop is the EXACT OPPOSITE. They are AWESOME. We simply won’t go anywhere else for this type of work.
Jim LabadieOwner, Ultimate Wellness Systems, Inc.
The process with the Drawshop was really simple. I was really impressed with the visuals they chose to go along with the audio. Their choices articulated my message very clearly! If a picture is worth a thousand words, then a video ….you get the idea. Great work !
Brannon PoePrincipal, Poe Group Advisors
My industry has become a commodity service where it is very hard to differentiate yourself from the competitors. The Draw Shop videos get client’s attention and delivers a highly effective message in a entertaining way. Working with the Draw Shop was very easy – you will find their process to be professional and easy.
John CulbertsonAuthor and Partner, Cardinal Real Estate Partners, LLC
What a great experience working with you and your team on our first video project. Thanks for an excellent product and an effortless, positive project overall!
Julie JakobFounder, Jakob Marketing Partners
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