Oftentimes social media marketing feels like magic. In a bad way.

As in, you find yourself performing some random and obscure rituals, like following and unfollowing people, or putting all the hashtags in your Instagram posts, or monitoring trending topics – all in the hopes it will pay off.

More often than not, it doesn’t.

But hey, you’re not alone. The dirty secret most brands never talk about is that their social media marketing is far from the ROI powerhouse they want it to be. No, instead it’s a black hole of money, time, and attention.

However, it doesn’t have to be. There is a way to grow a huge social media following and leverage it into revenue – consistently. Oh, and it works no matter what industry you’re in!

But don’t take our word for it! Let today’s guest on the Get Genius podcast, Josue Pena, tell you all about it…

Josue Pena was born and raised in the poor country of Dominican Republic. As a recent graduate with a Masters degree in Electromechanical Engineering degree, he saw an opportunity in social media – to break the norm in a country where progress was slow.

After 4 years of trying to do things his way and failing completely, he decided to take a more engineer-like, analytical approach to social media. That was Josue’s “AHA” moment. Everything clicked into place!

He developed a simple 4-step process to dominate Instagram (or any social media). In a little over a year, Josue has grown to over 4 million followers across multiple accounts in multiple niches (because his process works in any industry).

His social media empire has generated multiple 6 figures. Josue’s been featured & interviewed for different magazines and podcasts, promoted by the legendary Grant Cardone & his team on their TV show, met & worked with celebrities like Ronaldinho, as well as big-time entrepreneurs.

Josue’s done all of that as someone from a poor “underdog” country – and English isn’t even his first language! And in this interview, he will show you how to do the same.

Without further ado, please enjoy this conversation between Summer and Josue. Oh, and don’t forget to head down to the show notes and download Josue’s free blueprint for dominating Instagram!

Click here for the full transcription

Here’s what you will learn:

[00:15] Introducing Josue

[08:31] How Josue became obsessed with social media

[11:00] Josue’s early struggles, and making every mistake in the book

[12:50] Transitioning from growing a social media following to selling it as a service

[14:47] How exactly does Josue find clients for Instagram marketing?

[17:06] How many followers do you need to get sponsorship deals from brands?

[19:07] The “4 pillars of Instagram” that helped Josue grow to millions of followers

[30:07] Do you need Instagram marketing? Josue weighs in

[33:23] How to diversify your social media presence and optimize your Instagram stories

[41:30] Who does Josue work with?

[46:50] Where to learn more about Josue

Resources from Josue:

Josue’s Facebook

Collective Entrepreneurs Online

Free Blueprint for Instagram – use Josue’s hard-won insights to grow a massive Instagram following, no matter what industry you’re in!