If you’re going to invest in creating an animated whiteboard video for your business, you’ll want to do everything you can to make sure it generates the amazing results you’re wanting.
Here are three key suggestions for having a super effective animated marketing video.
1. Grow an email list
In order to make sure people actually WATCH your video, you need to have a network of people to share it with. One of the cornerstones of this should be your email list. If you haven’t put a lot of effort into growing your email list of customers and potential buyers, now is the time to get started. You’re about to have something incredible to share!
Simply ask for their email address every time they book an appointment or buy from you. If you’re primarily an online business, offer a valuable freebie on your website as an added bonus for them to join your mailing list.
2. Get active on at least 2 social networks
If you’re a photographer or your work lends itself well to photography (e.g., if you’re an artist or a landscaper), you might want to consider joining Instagram as well.
Any of these networks can help you connect with like-minded people and the people that need your product. But remember, social media is about being social… what better way than to have a killer video everyone wants to talk about and share?
3. Develop your “core posse”
Create a group of key contacts who will be happy to share your important messages with their community and are active on social media, have a large mailing list, and/or have a loyal offline following.
Your core posse should be people you know well and have your best interests at heart, like friends, family, staff, colleagues/fellow business owners, with whom you have a close relationship. vThey’re the kind of go-to people who are always happy to help you out and often recommend your services to their colleagues, friends, and family. vTheir support will be essential when it comes time to share your video.
Notice a theme? Networking and relationships.
Have a riveting, sharable, and fun marketing video, and those you share your whiteboard animation video with will be compelled to pass on the love.
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