Today I want to tell you about a book that has completely changed my business and the way we operate: Building a StoryBrand. This book has now been read by all of our employees and has really helped solidify The Draw Shop’s message, and I think it’s one that any business owner should read.

Listen in as I discuss how the StoryBrand concept has changed things for me, as well as how my business has evolved over the years. You’ll learn how to grab your target audience’s attention, how to make your message crystal clear, and more.

In this episode, I cover topics such as:

  • Several books that have really changed my life
  • What my time as a copywriter and ghostwriter was like
  • A book that has changed my business
  • How to grab your audience’s attention
  • How the concept of StoryBrand has made me think about business

Please enjoy today’s episode — and visit the resources below to find everything mentioned in the show!

What you will hear:

[03:05] A book that I can read over and over again

[04:35] The book I want you to read right now

[05:32] What I did before I started The Draw Shop

[08:12] How whiteboard animation changed the game

[13:10] What happened when I gave Building a StoryBrand to my team

[17:17] The reason I wanted to share it with you

[18:48] Questions you should ask your customer to ensure you have made your message clear

[19:50] How to receive a free copy of Building a StoryBrand

Ideas Worth Sharing:

If you don’t feel like it is the solution to the problem that you have and that it will make your life better, you’re not going to buy it.- TheSummerFelix Click To Tweet What is the problem that you are solving for your target audience?- TheSummerFelix Click To Tweet We are, at the core, a video production company that create messages that are impossible to misunderstand.- TheSummerFelix Click To Tweet

Resources: