I was reading through Seth Godin’s blog the other day when I came across the following observation:

 “All good ideas are terrible—until people realize they are obvious. If you’re not willing to live through the terrible stage, you’ll never get to the obvious part.”

It’s so true… people will often condemn an idea simply because it’s new – or because it’s something they don’t fully understand. But once they’re able to grasp its value and experience the benefits for themselves, they’ll wonder how they ever managed without it.


Before that happens, though, first you have to make sure people know about it and are interested in it. And to do that, you need to explain it to them in a way that overcomes their knee-jerk assumption that it’s “terrible” and immediately helps them understand how awesome it is.

This is where video comes in…

No other communication tool brings your message to life like video can. Visuals, words, music, and sound effects combine to create a multi-sensory experience that leaves an indelible impression.

How powerful is video?

  • The average information consumer retains 68% more information from watching a video than reading plain text.
  • Almost 92% of online viewers will share videos with other people [Digiday]
  • Consumers who watch explainer videos on an e-commerce site are 144% more likely to make a purchase [Internet Retailer]

With a well-executed video campaign, you can shrink the time it takes to go from “terrible” to “brilliant” and get people excited about your product before it’s even available for purchase. (The thousands of successful Kickstarter and Indiegogo campaigns that happen every year are proof of that!)

 There’s no better way to bring your ideas to life

At The Draw Shop, we specialize in whiteboard animation because it allows us to offer visuals and shape ideas in ways that would otherwise be impossible (unless you have a Spielberg-sized marketing budget!).

With animation you can easily…

  • Tell a gripping story
  • Evoke an emotional response
  • Create a strong visual identity/brand

… in a way that can’t be done with text and words or “talking head” videos.

Plus, the process of creating your video—and deciding on the visuals, words, and audio effects that best convey the importance and value of your idea—can help you clarify your message and deepen your own understanding of what makes your idea so awesome. It might even spark new ideas on how to improve your product or service and make it even more valuable.

 We can help!

If you’ve got an idea you’d like to take from “terrible” to “brilliant,” give us a call! We’ll create an attention-grabbing whiteboard animation video that makes the value of your product or idea immediately obvious to anyone who watches it.

Call 858-432-DRAW or email [email protected] to book your free 20-minute consultation today (Subject: I NEED BRILLIANT!).