Are you someone who hears about a new strategy and gets super excited to try it right away? Do you find your head filling with ideas, but you haven’t executed enough on them to know if they will even work? Today I’m continuing my series on marketing and sales tips so you can level up your skills and reach a point where the leads are pouring in automatically.

Sales funnels can be daunting, but having a funnel that nurtures and converts prospects into customers is one of the best things you will ever do for your business. In this episode, I’m sharing the steps to create a funnel that converts, how you can create a predictable lead flow in your business, and why you should ditch the traditional advice to niche down and instead target the 97% of prospects outside your niche.

In this episode, we cover topics such as:

  • What you absolutely need for success in whatever you do.
  • How to plant seeds now for future customers.
  • Why trust is so important when it comes to purchasing decisions.
  • How you can move the 97% of those outside your niche through your funnel and turn them into customers.
  • Why you need to communicate differently with each segment of your audience.

Please enjoy today’s episode — and visit the resources below to find everything mentioned in the show!

What you will hear:

[3:30] Why you may not be executing on some of your ideas.

[4:00] What makes a solid foundation so important.

[8:50] Why you shouldn’t only target your niche.

[20:30] What you can do to take cold leads and turn them into paying customers. 

[25:00] The steps to nurturing the 97% of your audience who isn’t your niche.

[26:30] Questions to figure out your customer persona.

Ideas Worth Sharing:

Everything that is a success—and remains a success—is built on a strong foundation. - @summerfelixmulder Click To Tweet We have to understand where they are at and meet them there. - @summerfelixmulder Click To Tweet People don’t just buy from something cold. People don’t want to get married right away; they need to date you for a little bit. - @summerfelixmulder Click To Tweet


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