Starting a new business can feel like a game of whack-a-mole.
You’re facing a single monumental challenge – growing your company from scratch to 6 or 7 figures. And then there’s a litany of smaller obstacles that demand your attention.
Hiring, developing and improving on your products and services, interacting with customers, raising capital – or bootstrapping – and trying to scale this whole thing…
No wonder most founders are overwhelmed!
But if you get right down to it, the only thing that matters when growing a startup is paying customers. Lack of sales is the biggest reason new businesses fail – so if you want to avoid that fate, you’d better obsess over attracting new customers!
But in, like, a good way.
On this week’s Get Genius podcast, we are sitting down Maxwell Finn – a remarkable entrepreneur who has mastered the art and science of early customer acquisition. He’s got a proven track record of taking new startups from zero to 6 and 7 figures in revenue, powered by thousands of paying customers.
Maxwell has applied his advanced marketing and business development skills to a number of impressive projects like:
- His first startup, Loot – Maxwell took it from an idea to a company with 12 employees, 200,000 users, $1.5M in funding and numerous Fortune 500 clients.
- Startup Drugz, a wildly successful ecommerce store of entrepreneurial gear. Within just 5 months, Maxwell scaled it to $10,000 in monthly revenue. He also drove 25,000 unique visitors to the store in the first week of launch.
- Quantum Media, which Maxwell co-founded with the original Shark from Shark Tank, Kevin Harrington, and Jeremy Adams (we interviewed him on the podcast, too). This agency runs Facebook ads and sales funnels for some of the biggest companies in the world.
- Facebook Ad IQ – the most comprehensive course on the market for Facebook advertising.
In short, Maxwell is a sought-after marketing Genius, and we’re pleased as punch to have him on the show!
In today’s episode, he will share insights on advertising your startup in a way that’s irresistible to potential customers, the most underrated tactic for driving paid traffic to your website (look for it around the 29-minute mark), generating high-quality leads with drip campaigns, and more.
We hope you enjoy this week’s interview – and now, without further ado, we’ll let Summer and Maxwell take it away!
Here’s what you will learn:
[00:15] Introducing Maxwell
[03:34] Maxwell’s background and how he started Unicorn Innovations
[09:11] The story of “Startup Drugz” – one of Maxwell’s other companies
[16:13] What types of businesses work with Maxwell?
[19:56] Maxwell’s advice for startup founders – ignore this at your peril
[26:28] How to make your startup advertising irresistible by speaking to the buyer’s problem
[29:21] Maxwell’s advice on re-targeting, and why it’s so effective when done right
[35:01] Generating leads with powerful and persuasive drip campaigns
[39:09] “Facebook Ad IQ academy,” and how it can transform your FB ads for the better
[45:50] Find out more about Maxwell
Resources from Maxwell: