Can you name what your company stands for?
How about what you stand against (which can be just important)?
What kind of message is your brand broadcasting to the world? What’s your mission?
And can you articulate how you’re different from your competition? Most importantly, can your customers even tell the difference?
Great branding can help you not only answer these questions, but also communicate them to your target market in a way that’s impossible to ignore. Through your design, your messaging, your positioning – in short, through everything you do.
And yet, most entrepreneurs treat branding as something that’s either:
- Unhelpful – like trying to befriend a horse by gifting it a one-year subscription to The New Yorker. Don’t ask us how we came up with that simile! The truth is too sad.
- Premature – as in, it’s something that big corporations do when they earn enough of a reputation to protect… but smaller businesses don’t need to bother with.
Both of these are misconceptions. First of all, you can benefit from awesome branding even if you’re a small company employing 1-3 people. And second of all, having a remarkable brand translates directly into more customers, more revenue, and more freedom for you as a business owner.
But don’t take our word for it – even though you could, seeing as we’re a small but memorable brand with a specific message and personality!
No: instead, you want to listen to our guest on this week’s Get Genius podcast… Pia Silva!
Pia is an entrepreneur, speaker and writer. She is a partner and brand strategist at Worstofall
Design, where they build “Badass Brands without the BS” for 1-3 person service businesses – using hyper-focused, extremely effective 1-3 day intensives!
Pia is a Forbes contributor and has spoken at a host of entrepreneurial organizations including Goldman Sachs’ “10,000 small businesses,” The Chamber of Commerce, Squarespace, and We Work. Her company was named one of the “Top 10 Design Firms Lead By Young People That Are Changing the Way We Look at the World” by Complex.
Pia’s upcoming book, “Badass Your Brand: Impatient Entrepreneur’s Guide to Turning Expertise into Profit,” has launched March 16th, 2017. It’s 190+ pages of pure branding and marketing gold, and we’ll let you know where to get it in the show notes below!
In today’s episode, you will learn the most valuable insights Pia has discovered in all her years as a brand strategist. She believes in empowering business owners and shares her secrets freely. So, if branding is something you want to do better, Pia is the perfect person to learn from!
On that note, please enjoy the episode – and don’t forget to check out the show notes for more!
Here’s what you will learn:
[00:15] Introducing Pia
[03:28] How Pia started her business
[04:44] Pia’s branding process
[06:46] How to approach your ever-evolving brand
[08:26] How Pia’s clients struggle with clarity, and what she does to help them
[12:33] The most common branding mistakes, according to Pia
[15:08] How to discover your value and articulate it to customers
[17:05] The story behind Worstofall Design
[21:17] Why – and how – to keep your brand concise
[27:16] When your spouse is your business partner – how Pia succeeds
[30:58] What exactly can you do to improve your brand by yourself? Pia explains
[32:35] The most valuable lessons Pia has learned in her business
[37:45] Where you can learn more about Pia
Resources from Pia:
Badass Your Brand – get a copy of Pia’s book
Worstofall Design – Pia’s design agency. Want to learn their secret sauce? Sign up for their free training on the website!