Pop quiz:
What’s the #1 most valuable resource your business could possess online?
The answer is… attention. Hands down.
Anything and everything that drives growth — traffic, publicity, retention, leads, sales, referrals, you name it — directly depends on your ability to earn, and sustain, attention from your ideal customers. Once you have that, everything else will follow.
And video just so happens to be the most attention-grabbing tool in your marketing arsenal. Nothing else captivates and engages your audience quite as effectively.
But here’s the problem: every other company in your industry is realizing this, too.
Businesses across industries are doubling down on video marketing, churning out a ludicrous volume of content on the regular. What used to be new and exciting — video content — is now everywhere. And most of it looks the same, sounds the same, and rehashes the same generic messages over and over again.
Believe it or not, but that’s actually good news!
Yes, your customers probably see 50 ads per day hawking products and services similar to yours. They probably all blur together into a bland, indistinguishable content slurry.
So all you have to do to fix your audience’s attention on you instead of the competition…
…is to be that 51st video that stands out. That does something different. That tells them something they haven’t heard before. That actually bothers to talk to them instead of talking at them. That separates your brand, your USP, your values, your mission, from the screaming masses of “also-rans.”
So how can you accomplish that?
That’s exactly what today’s episode of Video Marketing Secrets is all about. Strap in, because you’re in for one mind-expanding interview!
Dear listeners, meet Dave Lisowski
Joining me this week is David Lisowski, Founder and Owner of Foxal Media — the avertising and video marketing agency whose entire mission is helping businesses stand out in crowded markets. Dave and his team came by it honestly: in Foxal’s early days, they found it massively challenging to differentiate themselves from hundreds, even thousands of other agencies and production companies.
So they worked incredibly hard to discover what exactly made them different, crystallize it in their strategic messaging, and convey their USP in every single content asset they produced. Now, Dave and his team are helping other companies do the same. They know what it’s like to be smothered in a crowd of competitors; and they know what it really takes to stand head and shoulders above them all.
In this episode, David shares his hard-won video marketing lessons with me, and with you. You’re going to want to get comfortable and take notes — this man’s mind is all value bombs, all the time!
Here’s just a sample of what you will learn from our conversation:
- The difference between video content and strategic video assets — and why your business needs both to thrive.
- #1 question Dave asks new clients to help them create a winning strategic vision for their videos.
- How to conquer your dread of getting on camera for good (it’s been a theme in recent episodes, have you noticed?)
- One powerful way to differentiate your business — even if you think you’re “just another X company”
And more.
On that note, I will leave you to enjoy today’s episode — you’ll find the Play button at the top of the page. Also, don’t forget to peep the show notes below for extra links and resources!
Episode Notes:
Learn more about David:
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