One big family.
That’s how we like to imagine different explainer video styles.
Live-action explainers are the dad – looks kind of milquetoast, but you know he’s decent and good-natured. The mom is cartoon animation – hilarious, smart, and dazzling.
Then there are the kids: the serious older sister (motion graphics), the geeky younger brother (stop-motion animation), their technically-minded sibling (3D animation), and others…
(Yes, that’s the kind of stuff we get up to when we’re bored!)
So what is whiteboard video in this weird analogy?
We like to think of it as the cool uncle. He has a great career, he looks presentable… but don’t let it fool you, because the dude is seriously quirky!
He’s passionate, and he can make anything sound interesting. At any point, he could just launch into a story, and you would sit there, captivated, losing track of time.
That’s the magic of whiteboard video – and that’s what we want to discuss in today’s article.
But first, just in case you’ve never seen a whiteboard video before… what is it? And why should you care?
What is whiteboard video?
Imagine someone telling you a riveting story. And then imagine someone else sketching images, words, and numbers on a whiteboard to illustrate what’s happening. Some creators do the illustrations using specialized whiteboard software – while inspired perfectionists like us draw everything by hand and film the process.
We just don’t believe that computer-generated whiteboard and cartoon animation looks good enough. Sorry!
(Actually… no, we’re not.)
Anyway – once you’ve got the narration and the visuals, you combine them together and boom! – you’ve got yourself a whiteboard video.
Of course, it’s not quite so simple – there’s a rigorous process behind these narrated doodles – but that’s the general idea. Just like you would use a regular whiteboard to capture your thought process, whiteboard video creators like us are using it to capture and transmit ideas that compel viewers to take action.
You might be thinking, “OK, but can’t you achieve the same effect with any kind of video?” When you can choose between jaw-droppingly beautiful animated videos, or sleek motion graphics, or even good old live action… why go with whiteboard?
That’s a great question. Read on!
Did you know your marketing video needs 10 essential elements to be high-converting? We have developed a neat checklist you can use to fail-proof all your video content before you release them to the world. Click the link right below to grab it:
What makes whiteboard video special?
Compared to other visual styles, whiteboard video has a few unique advantages that are tough to replicate elsewhere.
For starters, a whiteboard video screams clarity and simplicity. It uses just a handful of memorable visuals and a limited color palette (usually black and white) to convey the message. It does an awful lot with very little – it’s one of those cases where less is more!
On top of that, a great whiteboard video gives you a 30,000-foot view of the story. Here’s an example that shows what we mean.
Notice how each image neatly completes a visual and narrative “puzzle” that takes the character from the start of their journey all the way to the resolution? And how the viewer (you) always has this big picture right in front of them? Something like this would be very hard, if not impossible to achieve with any other style of video!
It’s not just a really cool effect, though. It’s also a persuasive psychological strategy that takes advantage of the “anchoring” effect. Your customers remain aware of their problem and your solution throughout the video, and it helps you to nudge them towards taking action on your offer.
Finally, because those vivid whiteboard visuals (trying saying that five times fast!) often stay on the screen for much longer than “conventional” animation, they make a lasting impression. For all its low-key, minimalist nature, whiteboard video is incredibly memorable!
How memorable? Richard Wiseman – one of the most famous psychologist in the world – did a memory study back in 2013. It’s a little old by now, but the results still hold up.
What Wiseman did was, he had 1,000 people watch an animated video and a live-action video, and answer questions about it afterwards.
So what happened?
People who saw an animated video remembered 15% more of it compared the control group who watched a “regular” video – you can listen to Wiseman himself discussing these results. As far as memory experiments go, this is a stupidly high increase, which speaks to the effectiveness of whiteboard and cartoon animation!
So what is whiteboard video good for? If it’s so effective, then it must have dozens, if not hundreds of uses! And it does.
Actually, we want to give you 10 of them right now!
Learn 10 ways to use a whiteboard video for growing your business
You can market any product or service, in any industry, with a compelling story. And whiteboard video is the perfect medium for telling it: engaging, memorable, and crystal-clear in its delivery.
But the same versatility that makes whiteboard and cartoon animation so powerful can also complicate your life when you’re trying to optimize how you’re going to use your first whiteboard video for maximum ROI.
Which is why we came up with this free checklist of 10 ways to use a whiteboard video! Download it here:
We hope this resource helps you to figure out how exactly your future video is going to grow your business. Enjoy!