Do you sometimes wish you could flip a switch and have tons of people knocking down your doors and buying from you? If only it was that easy, right? If you’re struggling in business, the source of the problem can usually be narrowed down to three challenges: not enough customers, not enough traffic, or not closing enough sales. In today’s episode, I’m focusing on identifying your biggest conversion problem so you can break through that barrier and grow your business.

Listen in as I share what our biggest success was at The Draw Shop, why you don’t have an actual business if you don’t have marketing dollars to back it up, and questions you should be asking before you spend a dollar on advertising. Whether you’re a new business owner or a seasoned entrepreneur, this episode will help you identify what your biggest challenge is and how to conquer it.

In this episode, we cover topics such as:

  • Why marketing is crucial to business growth.
  • Things I have learned from owning my business.
  • Why it’s important to know where your marketing dollars are going.
  • The amount you should be spending on advertising.
  • Questions to ask before committing to any dollar spend.

Please enjoy today’s episode — and visit the resources below to find everything mentioned in the show!

What you will hear:

[2:30] Summary of the topics covered in this series of business foundation episodes.

[5:30] The three challenges to overcome in business.

[10:00] Why you should know where your marketing dollars are spent.

[12:50] How much you should be spending on your advertising.

[14:40] What you should be asking yourself before spending any more money on marketing.

[15:50] What you can expect in coming episodes.

Ideas Worth Sharing:

Not converting those leads is actually the problem to your sales and conversions. - @summerfelixmulder Click To Tweet If you’re hoping that you’re just going to be discovered or that you will create something and they will just come, then you probably don’t have a solid business yet. - @summerfelixmulder Click To Tweet If you don’t have marketing dollars to spend, then you don’t have an actual business going right now. - @summerfelixmulder Click To Tweet


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