Animated Training Videos
Your whiteboard animation video is amazing. It tells the story of your product or service exactly as it’s supposed to. Yet as time has passed, you haven’t seen the shares on social media you expected. The question arises, why isn’t your video marketing campaign generating the results you want?
Every great viral video has the campaign has the answer to this question: How’s the title? Unless you have a title that captures people’s attention and compels them to watch it, it’s not going to generate great results.
Here are our top 6 tips on how to write a title that attracts maximum views and encourages people to share your marketing video with their networks, also known as your target audience.
1. Make it searchable
To get a lot of views, make sure your video is put in front of as big an audience as possible. And the best way to do that is to include keywords that people are using in search engines such as Google or YouTube.
Use the Google Keyword Tool to look for popular keyword phrases that accurately reflect the content of your marketing video efforts. Focus on ones that are getting a decent number of searches but don’t have a lot of competition—these are the keywords that are most likely to get your video production on the first page of the search results. Make sure these keywords are relevant to the video content & also reflect positively on your brand awareness efforts.
2. Be descriptive
Resist the urge to be overly coy, clever, or mysterious with the video title. Some video marketers will use titles such as “You’ll never believe this” or “Yep. It happened again.” But if your target audience doesn’t connect with such marketing techniques, vague titles won’t entice them to click. Instead, use a title that gives people a clear idea of what they’re going to see if they click on your video, such as:
- “How to Eliminate Sleep Problems – A Drug-Free Approach.”
- “How NOT to Get Your Boyfriend to Propose to You.”
- “The Difference Between Men and Women – Video Tutorial”
3. Keep it under 56 characters
Google cuts off its listing titles at around the 66-character mark. Since all videos posted on YouTube have “YouTube – “ at the start of their titles, that means you have 10 fewer characters to work with, meaning that you should cap your title at 56 characters maximum.
4. Offer a benefit
People are more likely to click on your video if they feel that they’re going to get something out of it. This could be valuable or interesting information, inspiration, or entertainment. Make sure your title clearly depicts the benefit people will get from your video.
5. Provoke curiosity
You want your whiteboard animation video title to include keywords and be descriptive – but if you want reach viral video success, you need to make sure the content isn’t boring. Phrase the content and benefit in a way that will pique people’s curiosity and compel them to learn more. You can do this by asking a question, or making an unbelievable/controversial statement.
6. Use one of these words
Certain words have been shown to generate more clicks when included in marketing video campaign titles. Here are some of the most popular ones:
- What is
- How to
By using one of these words in your title, you’re likely to get more clicks.
When it comes to creating a marketing plan for your video, the title is the single most important tool you’ve got. It’s the first piece of content people associate with your marketing video, and it’s what tells them whether they want to watch it.
When you put the time and effort into crafting a great title, you will explode the number of views you get and give people an irresistible reason to share it with their friends.
And that’s really what it’s all about, going viral!
If you’re interested in learning more about the basics of viral video marketing, learn how to make a viral video here.