3-video-tipsEver had your ideal customer visit your site, watch your whiteboard video, and go, “Yeah, it sounds nice… but it’s just not what I need”? Why would something like this happen?

Your business could be a perfect fit for them, but your customers will never know because of poor communication.

When you put out a whiteboard video, it conveys one simple message, “Hey, we see you. We know what your problem is, and we’re the ones to solve it.” If you don’t persuade them that you know all about their needs and struggles, your message will fall flat.

Use these 3 methods to quickly improve your messaging, and your whiteboard videos become more persuasive than ever.

Ask “why”… over and over again

When asking why people want something, surface-level answers aren’t always the correct ones. If you want your whiteboard videos to be more persuasive, do this: take a problem that your product or service is solving, and ask, “Why would my customers want to solve it?”

Let’s say you’re in the personal finance space. And nobody in their right mind is interested in finance just because they are responsible adults who think about the future.

So why would people want to use your services? Because they want to take control of their money. But why? So they could save more, and spend less. Why? So they’d have more freedom. Why? So they could quit their job, or travel the world, or put their kids through college without going into debt.

Everyone’s deep needs and motivations are different, and it’s your job to find out what your customers really want – and apply it in your whiteboard videos.

Be specific

Look around you: every company, however mundane their product or service, is trying to be edgy and inspiring, using big words and broad ideas. If you use a similar watered-down message that tries to be bigger than it really is… how can you hope to stand out?

Be specific and down-to-earth about what your customers will get out of using your product or service. Staying with our personal finance example, what would resonate better?

  1. “You will learn how to invest correctly, and create wealth that will work not just for you, but your children and grandkids”

OR…

  1. “Our FREE personal finance advice will save you $1000 in the next 30 days”

That’s right. If you want to make them to pay attention and drool at your offer, don’t skimp on delicious details!

Appeal to their altruistic side

Companies love to invoke self-interest: the “gimme this and screw everyone else” part of our psyche that drives our limbic brain to make decisions on impulse, irrationally.

But we have higher motivations, too. Helping our loved ones, making a difference in the world, being a good person – they are very powerful. Besides, your customers are tired of the same unscrupulous, manipulative messages. Appeal to their more gentle side – and you’d be surprised at how effective it will be!

If you sell personal finance services (to continue with our example), don’t tell your customers about how rich and indulgent their lifestyle will be. Instead, describe how much better they’ll be able to support their parents, or how much faster they will save money for their kids’ college fund.

Here’s the takeaway: although people are selfish, they sure as hell don’t like to be reminded about that! So don’t – your company will be more successful for it.

There you go – these 3 tips will make your whiteboard videos impossible to ignore. They will turn heads, win hearts, and open wallets. All you have to do now is apply this advice to your business!