Do you ever feel as though you are offering your product or services to potential clients and they give you nothing but a glazed over look of confusion? It can be hard to perfect a pitch that’s short and impossible to misunderstand or refuse. So today I am sharing a presentation that I did with Joe Polish for the Genius Network on how to craft the perfect elevator pitch so you can start truly engaging and attracting high-paying clients.

Listen in as Joe and I share the secrets to earning lifelong clients authentically, effectively, and with the best team by your side. You will learn the biggest mistake entrepreneurs make when selling, as well as my 3-step formula that works when creating a pitch. If you are looking to better your communication and dramatically move the revenue meter in your business, this is the episode for you.

In this episode, we cover topics such as:

  • What an elevator pitch is and why it’s so important.
  • My 3-step formula for engaging and attracting high-paying clients.
  • The biggest mistake entrepreneurs make when selling.
  • How to create lifelong clients.
  • The difference between external and internal problems.

Please enjoy today’s episode — and visit the resources below to find everything mentioned in the show!

What you will hear:

[3:20] Introduction to the presentation.
[5:25] Why we shouldn’t get rid of the elevator pitch but simply reinvent it.
[8:00] How to make an impact in a short amount of time.
[12:30] External versus internal problems.
[16:27] The goal of an elevator pitch.
[20:40] Why it’s about what you invest in.

Ideas Worth Sharing:

I believe the reason most businesses don’t succeed is because they’re selling solutions to the wrong problem. - @summerfelixmulder Click To Tweet People become engaged and want to take action when they feel that you understand their internal problem, trust that you have the solution to this problem, and can see themselves transformed after this problem is solved. -… Click To Tweet It’s all about the right questions. - @summerfelixmulder Click To Tweet


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